Relational clarity
See the people. Choose the next faithful move.
CRMs store information. Kindred creates relational clarity.
Are you carrying every relationship, possibility, and promise in your head? C.A.R.E.™ asks you to make four honest reads: Capacity, Attributes, Relationship, and Engagement. They help you decide where to begin.
Kindred carries the remembering, so you can be fully present with the person.
Before Kindred was software, fundraisers using C.A.R.E.™ raised more than $75 million.
A Monday morning · composite example
Before
Her people are scattered across a spreadsheet, her phone, two notebooks, and her own memory. She needs to raise another $1,400 a month, and every name feels equally urgent. The week begins with a knot in her stomach and no trustworthy way to decide what comes first.
After Kindred
She makes a few honest observations and begins to see the people and the path forward:
Four relational lenses. Five honest inputs.
C.A.R.E.™ looks at Capacity, Attributes, Relationship, and Engagement. Capacity has two inputs: Monthly High Hope and Annual High Hope. The other three lenses have one input each.
These are honest, revisable observations, not verdicts on people. The sort helps you choose an invitation strategy. Your judgment guides the next move.
Roughly, what might this person be able to give if they chose to? A rough read, never a judgment.
Do they share your heart for the mission? Belief and alignment matter more than any number.
How close are you, really? A dear friend and a distant contact deserve different first steps.
Are they leaning in lately, opening notes, replying, showing up? Or have things gone quiet?
Score each person once for capacity, attributes, relationship, and engagement, then watch the list reorder itself. The order is the plan. No agonizing. No favorites. Just clarity you can act on.
The relief of a spreadsheet that finally thinks the way you do, with the warmth of remembering these are friends, not line items.
Demonstration with seven sample relationships.
Every person lands in one of three strategies, each with a next move you can act on. Sort the list above to see where everyone goes.
Top third of the list
Your closest, highest-hope friends. A warm, face-to-face invitation.
Middle third of the list
A personal written invitation, backed by a verbal follow-up.
Bottom third of the list
Warmth and mission exposure through a broad, gracious invitation.
How it works
Four steps keep the work visible without turning relationships into transactions.
Before the first gift
Begin with a person, not a pipeline. Make a thoughtful invitation, receive a real response, and remain faithful to the relationship.
After the first gift
A first gift is not the finish line. The Path reflects the relationship that truly exists.
For fundraisers, and the teams behind them.
Relational fundraising should not depend on one person remembering everything. Kindred gives teams enough shared clarity to keep promises, coordinate meaningful work, and learn together, without making private reflection public or turning activity into surveillance.
One Kindred methodology. Two ways of speaking.
Christian and Community editions offer the same complete relational fundraising practice, capability, price, and access.
A faithful place to begin.
You do not need a perfect database, a finished campaign, or a complete fundraising plan. Bring the names, questions, and promises you are carrying now. Kindred will help you find a faithful place to begin.